Conjoint Studies

Conjoint Analysis is an advanced market research technique that gets inside the behavioral choices that determine how people make decisions and what they really value in products and services.

Conjoint analysis is perfect for answering questions such as "Which should we do, build in more features, or bring our prices down?" or "Which of these changes will hurt our competitors most?"

Conjoint analysis is ideal for optimizing new product designs by identifying the most appealing sets of features. Conjoint analysis, sometimes referred to as trade-off analysis, is a multivariate technique that quantitatively measures the relative importance of different marketing variables, attributes, or product features related to a brand, product, or service.

The distinguishing feature of this technique is that each variable’s importance is determined implicitly or indirectly. That is, the respondent is not consciously aware of what is being measured.

E-mail or call today to learn more about how WRS can help you conduct a conjoint analysis for your company or organization.